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64 Christmases ago in downtown Bluffton

The Charles Co. offered clothes for the entire family in 1959

Iconic Christmas ads Part 3

The Charles Co. no longer exists on Bluffton’s Main Street. But, in 1959 it offered a large selection of family clothing options for Christmas shoppers.

The business was located in what is today a portion of Citizens National Bank. When The Charles Co. closed, Millager’s Pharmacy expanded into its storefront. The large building was razed when Citizens expanded.


Among its 1959 Christmas values included:

• Nylon slips, $3.99

• Men’s flannel robes, $3.99

• Leotard tights for the kiddies, $1.99

• Ladies gowns, $3.99

• Dan River sheet and pillow case sets, $6.99 and $8.99

• Spring cotton dresses, $5.99






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